October 4, 2009

Will Lonny have a Domino effect?

Oh how I miss this magazine or as their tagline put it, "the guide to living with style". Domino was by far one of the great interior design mags and it was unlike so many magazines in that it was trendy, fresh and exciting. Production of the magazine shut down after almost five years of graciously gracing our newsstands. It was a sad day for many.

In a late January 2009 press release, Conde Nast CEO Chuck Townsend said, "This decision to cease publication of the magazine and its website is driven entirely by the economy. Although readership and advertising response was encouraging in the early years, we have concluded that this economic market will not support our business expectations."

But wait, there may be hope for all the hopeless "homantics" (lovers of all things home related) out there. Former editor, Michelle Adams, is reviving the spirit of Domino through the new online mag - Lonny. On October 1st Lonny has made its debut. Will this new online version satisfy our craving for a great home mag? I know I'll miss savouring each page of my hard copy but I think I'll enjoy the enviornmentally friendly e-zine. Oh, did I mention the first issue has almost 200 pages, wow!


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